Doubling Website Traffic Through Smart SEO
The Challenge
Like many growing businesses, this company's competitors had deep pockets and were dominating the obvious search terms, making it tough for this start-up to break through and reach potential customers.
The Approach
Rather than trying to outspend the big players, I took a different, more cost-effective route. I focused on finding the gaps - those valuable search terms that customers were actually using, but competitors weren't paying attention to.
The strategy was built around:
Long-tail keywords that captured people early in their research
Competitive intelligence to spot the opportunities others were missing
Targeted content that actually answered what potential customers were searching for
Improved rankings
Snippets taken from a report created to track the performance of particular keywords showed valuable keywords moving up.
Next steps
Instead of fighting for crowded keywords, we identified specific phrases that people used when they were just starting to research solutions. These longer, more detailed searches had less competition but attracted exactly the right kind of visitors - people genuinely interested in what the business offered.
The results
Doubled website traffic (over 100% increase) in just 12 months
Top rankings for our target keywords
Real competitive advantage by owning search terms that competitors ignored
Higher quality visitors who were actually looking for solutions the business offered
Top performing blog
This blog based on a long-tailed keyword generated 2,038 page views in 9 months, making it the best performing page after the home page.